Levels 1–3 · 24 September – 16 December 2026

AI Coaching Experience Designer — Full Journey

Explorer → Pioneer → Architect. The complete three-level certificate pathway for coaches, mentors, supervisors and HR or L&D professionals who want to design, build, evaluate and certify their own AI coaching experiences.

Self-paced opens 24 SepLive sessions from 14 OctCertification 16 Dec

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The programme

Certification awarded on assessed work, not attendance

Whether you want to create an AI assistant, companion, role-play, agent or standalone AI coach, this journey takes you from shared language, technology and professional foundations through to strategy, experience design, building, testing, monitoring and certification. Across three progressive levels you move from foundational literacy to a working AI coaching companion, then develop it into a multi-stage experience with documented safeguards, evaluation processes and responsible deployment practices — assessed by Viva la Coaching Academy.

Your trainer

Rebecca Rutschmann — Co-Founder of Viva la Coaching, speaker, consultant, trainer and AI coaching pioneer, PCC/SP. Designing and building AI coaching companions since 2018, with deep experience in responsible design, professional standards, technology selection and practical implementation.

The three levels

Understand · Build · Master

Understand

Explorer

Understand what a great AI coaching experience really is – the frameworks, standards, ethics and evidence behind it, and the criteria essential to choose the right platforms and tools.

Format: Self-paced · available from 24 September 2026
Time: Approx. 2–4 hours
For: Anyone who wants the conceptual foundations to evaluate AI coaching responsibly

Understand the frameworks, professional standards and ethical foundations of AI coaching
Distinguish between AI assistants, agents, companions and AI coaches
Explore the technologies behind different AI coaching experiences
Examine what current research says about effectiveness and limitations
Evaluate platforms, providers and use cases against clear professional criteria

Credential: Explorer Badge — Foundations

Build

Pioneer

Build your first real AI companion – for your scenario, grounded in your methodology, compliant and safety-tested.

Format: Hybrid · live sessions start 14 October 2026 · 14 Oct–11 Nov 2026
Time: 4 × 2h live (recorded) + 6–8h self-paced
For: Coaches and HR or L&D professionals ready to build their first AI coaching experience

Define a focused audience, use case and intended outcome
Complete your AI Coaching Strategy Canvas
Apply the IMPACTS prompt framework
Translate your professional methodology into the design
Build a functioning custom GPT or equivalent single-prompt AI coaching companion
Test and refine the experience
Document your safety, ethical and responsible-use considerations

Credential: Pioneer Badge — Practitioner

Master

Architect

Architect, monitor and certify a multi-stage AI coaching experience — your masterpiece.

Format: Five live intensives + mentoring + certification assessment · 18 Nov–16 Dec 2026
Time: 5 × 2h live (recorded) + 12–16h build work
For: Builders ready to work at greater depth and demonstrate professional rigour

Design verified multi-stage coaching flows
Build appropriate guardrails and escalation pathways
Make informed platform and model-selection decisions
Develop testing and evaluation protocols
Establish monitoring and quality-assurance processes
Create responsible-use and compliance documentation for your use case
Present and defend your completed work as part of the final assessment

Credential: Architect Certification · title: AI Coaching Experience Designer

What's included

In the Full Journey

Level 1 — Explorer

Self-paced course access from 24 September 2026
Pre-course preparation materials
Access to the AI in Coaching Glossary
Explorer Badge — Foundations

Level 2 — Pioneer

Four small-group live build sessions
One accountability session and office hours
Recordings of all live sessions
Peer-group support between sessions
Final submission and assessment review
Pioneer Badge — Practitioner

Level 3 — Architect

Five live intensive sessions
Independent build and development work
Mentoring and feedback
Peer review and project support
Final assessment review
Live presentation and defence of your work
Architect Certification and the professional title

Across the programme

Access to all Level 2 and Level 3 recordings
Peer-group support throughout the journey
Explorer Badge → Pioneer Badge → Architect Certification
LinkedIn-compatible badges via VirtualBadge.io
Viva la Coaching quality badge for experiences meeting the standards

Assessment

What you submit

A fully functioning AI coaching companion built on your methodology
A designed onboarding experience for your CoachBot
Compliance documentation for your specific use case
A test and evaluation protocol

Prerequisites

Who this is for

Relevant experience in coaching, mentoring, supervision, people development, HR or L&D
A professional methodology, framework or approach to build on
No previous AI-building experience required — Level 1 meets you at your starting point
Completion of Explorer and Pioneer forms the readiness pathway into Level 3
Full Journey participants need no separate application before Architect

Full Journey · Levels 1–3

€1,990€2,690excl. VAT

Early-bird rate available until 24 September 2026. Regular rate from 25 September 2026: €2,690 excl. VAT.

Enrol in the Full Journey

Questions before payment: academy@vivalacoaching.com

Not yet ready for the Full Journey?

Start with the Pioneer Bundle (Levels 1+2) and upgrade to Level 3 — Architect later.

Explore the Pioneer Bundle