AI COACHING EXPERIENCE DESIGNER CERTIFICATION
DESIGN AI COACHING EXPERIENCES YOU CAN ACTUALLY TRUST
A three-level certification program on designing AI Coaching Experiences for HR, L&D & coaching professionals. Go from curious to certified and leave with a sound understanding of how to identify responsible AI in Coaching frameworks and truly build sophisticated top-notch AI coaching companions built on your own methodology, all tested against the most up-to-date quality standards.
From €1,490 excl. VAT · Early-bird until 24 September 2026
Not sure where to start?
Take the 3-minute “What is your AI style” quiz and get a personalized bundle recommendation.
The problem
AI IS ALREADY BEING USED IN CAREER, LEARNING AND GROWTH JOURNEYS. THE QUESTION IS WHO DESIGNS IT.
Generic chatbots are being sold as coaching and learning companions. Customers and clients ask questions you were never trained to answer. Meanwhile the tools are here, the demand is real and the people who understand human development are often missing from the design table. This certification puts you there, with the knowledge, the ethics and the design frameworks needed.
What you walk away with
Three tangible outcomes
A CLEAR TOOL-SELECTION FRAMEWORK
Stop comparing AI features in a vacuum. You’ll evaluate platforms against the exact criteria that matter for coaching, learning and human development — so you can confidently recommend or procure the right tools for your context.
YOUR FIRST WORKING AI COACHING EXPERIENCE
Move from ‘where do I start?’ to a live, tested prototype. You’ll design and build your first AI coaching experience using a proven method, and validate it against quality and safety standards.
A TESTED, SOPHISTICATED AI COACHING COMPANION
At Architect level, you’ll design and build an in-depth AI coaching companion built on your own methodology, then test and evaluate it against the most up-to-date quality standards — leaving with a credential and a portfolio piece.
The pathway
Explorer → Pioneer → Architect
Level 01 · Understand
Explorer
Understand what a great AI coaching experience really is – the frameworks, standards, ethics and evidence behind it, and the criteria essential to choose the right platforms and tools.
Level 02 · Build
Pioneer
Build your first real AI companion – for your scenario, grounded in your methodology, compliant and safety-tested.
Level 03 · Master
Architect
Architect, monitor and certify a multi-stage AI coaching experience — your masterpiece.
Every level earns a LinkedIn-ready digital certificate and badge. At Level 3 you receive the AI Coaching Experience Architect title — including a badge for your tested, evaluated masterpiece.
How it works
FOUR STEPS TO GET FULLY CERTIFIED
- 01
Choose your bundle
Pioneer Bundle (Levels 1+2) to build your first companion, or the Full Journey (Levels 1–3) to become a certified Architect.
- 02
Start self-paced on 24 September
Explorer opens with pre-course materials, foundations and the AI in Coaching Glossary.
- 03
Build live with the cohort
Weekly live build sessions, office hours and peer groups from 14 October — 2–4pm CET.
- 04
Submit, get certified, get badged
Your companion is assessed against the quality standards and your badge is issued through Virtualbadge.io.
Choose your bundle
Two ways in
Pioneer Bundle
Levels 1+2 · 24 Sep – 18 Nov 2026 LIVE Sessions start 14t Oct 2-4pm CET / 8-10am ET
- Explorer self-paced foundations
- Four live build sessions + office hours
- Your first single-prompt AI coaching companion
- Explorer and Pioneer badges
Full Journey
Levels 1–3 · 24 Sep – 16 Dec 2026 LIVE Sessions start 14t Oct 2-4pm CET / 8-10am ET
- Everything in the Pioneer Bundle
- Five Architect live intensives + mentoring
- Multi-stage experience with guardrails and monitoring
- Architect Certification and the professional title
Your trainer
Rebecca Rutschmann
Co-Founder of Viva la Coaching, global speaker, AI coaching pioneer, podcast host, accredited coach (PCC/SP), AI consultant and AI trainer. Rebecca is building AI coaching companions since 2018 — and teaching practitioners to do it responsibly ever since. She has contributed to several research papers on AI in Coaching. Find them on her ResearchGate profile.
Still deciding on your level?
TAKE OUR AI STYLE TEST!
Ethical Guardian, Bold Pioneer, Creative Amplifier, Reflective Navigator or Conscious Architect — the three-minute “What is your AI style” quiz reveals your style and tells you which level and bundle fits how you already work with AI.
Take the free quiz
Before you decide
Frequently asked
Do I need any AI or tech experience?
No. Level 1 — Explorer meets you at your starting point and builds the language and foundations before anything technical.
Who is this for?
Coaches, mentors, supervisors and HR or L&D professionals with relevant practice experience who want to design responsible AI coaching experiences.
Can I start with the Pioneer Bundle and upgrade?
Yes. Explorer and Pioneer are the readiness pathway into Level 3 — you can upgrade to Architect later.
What is the time commitment?
Self-paced Explorer at your own pace, then weekly two-hour live sessions plus project work between them.
Early-bird closes 24 September 2026
Seats are limited so every participant gets feedback on their companion. Pick your bundle now, or ask us anything first.