For HR, L&D and people-development teams
BEFORE YOUR COMPANY BUILDS AN AI COACH
Your tech team can build almost anything. The hard part is knowing what should be built, which tools are genuinely fit for human development, and how to prove the result is safe and effective. This certification makes you the person in the room who can answer that — with frameworks, a working prototype and a recognised credential.
Bundles from €1,190 excl. VAT · early-bird from €949 until 30 September · live sessions from 14 October, 2–4pm CET / 8–10am ET
Not sure where to start?
Take the 3-minute “What is your AI style” quiz and get a personalized bundle recommendation.
Who this is for
THE PEOPLE WHO UNDERSTAND DEVELOPMENT SHOULD DESIGN THE AI
- HR, L&D and talent leaders evaluating AI coaching or learning platforms for their organisation
- People-development professionals asked to “do something with AI” without a method to start from
- Internal champions who need to brief, challenge and co-design with their own tech or data teams
What you walk away with
Three things your organisation feels
JUDGE ANY TOOL IN THE ROOM
Evaluate platforms and vendors against criteria that matter for coaching, learning and human development — not feature lists. You leave able to say why a tool is or isn’t fit for your people.
BUILD, DON’T JUST BRIEF
Design and build a working AI coaching companion for a real internal use case, grounded in your own methodology and safety-tested — so you bring a prototype, not a wish list, to your tech team.
PROVE IT MEETS THE STANDARD
Architect multi-stage experiences with guardrails, escalation paths, testing, evaluation and monitoring — the evidence your risk, legal and works-council conversations need.
The three levels
Explorer → Pioneer → Architect
Level 01 — Explorer
Self-paced · available from 1 October 2026 · Approx. 2–4 hours
Understand what a great AI coaching experience really is – the frameworks, standards, ethics and evidence behind it, and the criteria essential to choose the right platforms and tools.
Level 02 — Pioneer
Hybrid · live sessions start 14 October 2026 · 14 Oct–11 Nov 2026 · 4 × 2h live (recorded) + 6–8h self-paced
Build your first real AI companion – for your scenario, grounded in your methodology, compliant and safety-tested.
Level 03 — Architect
Five live intensives + mentoring + certification assessment · 18 Nov–16 Dec 2026 · 5 × 2h live (recorded) + 12–16h build work
Architect, monitor and certify a multi-stage AI coaching experience — your masterpiece.
Every level earns a LinkedIn-ready digital certificate and badge. Level 3 grants the title AI Coaching Experience Architect, including a badge for your tested companion.
Two ways in
Choose your bundle
Pioneer Bundle
Levels 1+2 · 1 Oct – 18 Nov 2026
Early-bird until 30 September — save €649 vs. the regular level prices
- Understand the field and choose the right tools
- Four live build sessions + office hours
- Your first working AI coaching companion
- Explorer and Pioneer Certification
Full Journey
Levels 1–3 · 1 Oct – 16 Dec 2026
Early-bird until 30 September — save €1,598 vs. the regular level prices
- Everything in the Pioneer Bundle
- Five Architect live intensives + mentoring
- Guardrails, monitoring, testing and evaluation
- Architect Certification and a badge for your AI companion
Your trainer
Rebecca Rutschmann
Co-Founder of Viva la Coaching, global speaker, podcast host, accredited coach (PCC/SP), AI consultant and trainer. Building AI coaching companions since 2018 and contributor to several research papers on AI in coaching.
Bring the design table in-house
Seats are limited so every participant gets feedback on their companion. Not sure which level fits your situation? Take the 3-minute AI Style test or just ask.